klein purity website design

•

we've created a website design concept for a clothing brand. Klein purity creates minimalistic, natural garments and accessories that are functional and aesthetic. The company also has a strong vision that has zero-waste and circular economy at a core.

✦ problem:
the brand needed a good-looking yet
comfortable and functional
website to help the customers buy online,
find out about the companies’ initiatives
and contact the brand directly.

✦ solution:
we’ve designed a minimalistic yet exceptional
website with both tablet and mobile versions
ready for development.

we’ve analyzed several competing designs to learn best practices and avoid common mistakes. brands we’ve studied: linenfox, freedomtag, notperfectlinen, linen texture
the analysis is based on the open data available

so we've headed to study the audience further and create a simple yet elegant design that would combine best decisions from the market and brand's voice as well as our own ideas.